Eleven years ago I teamed with a web designer and launched my first online website. It was a small boutique and I was thrilled at the prospect of having a virtual store to sell my favorite things. The web designer was savvy enough to suggest that I start a blog using the same graphics and colors as the boutique website. My first thought was “Why on earth would anyone want to read my blog. Then the anxiety set in and I started worrying about content.
I work with clients who have experienced the same nagging questions that haunted me when I started down the road of blogging. With the recent changes made by Google, now more than ever it’s important to develop rich content that will engage the readers plus increase the chances of grabbing the attention of search engines. Through my navigation of various blogs over the years, I have researched extensively the concept of blogging and how vast a subject it has become. Single author blogs encompass family photos, stories, and events that are told through personal narrative. Multi-author blogs such as my own Chic Galleria, www.chicgalleria.com, are portals in which many voices come together on one website. Blogs have content as narrow as a single subject focus or as broad as containing a category list of hundreds of topics.
The beauty of starting a blog, I tell my clients, is you can make it your own.
So why do you need a blog? What are the benefits?
My answer to this is simple. If you own a business or make your living through networking with others, you need a blog. By placing informative and/or opinionated content on your blog, not only are you generating increased readership from people searching online for that particular subject matter, you are introducing these people to you. What better way to make people aware of YOU!
By starting my original blog when I introduced by boutique, I shared details with the world about the products I had for sale, why I personally loved the products and quite a bit about myself. Keeping the subject matter updated regularly helped to get my blog and boutique ranked high within the search engines. Having my boutique’s URL appear on the first page of Google helped generate sales for my business. It’s your turn now!
Are you interested in starting a blog? Are you stumped with the process? This is where our Development Services can help.
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